Objectives, key results, and project alignment

Create an objective with a plain-language statement of the desired outcome, then add two to five key results each with a numeric start value, target value, and unit (e.g. "Increase NPS from 32 to 55" or "Ship 8 product features"). Progress on each key result rolls up to an overall objective health score using a configurable weighting. Objectives are assigned a time period (quarter or custom date range) that anchors them in the review cycle.

Link a key result to one or more project milestones or tasks. When those tasks are completed, the key result's progress updates automatically, removing the need to manually update a spreadsheet after every sprint. The bidirectional link means a task detail panel shows which goal it contributes to, giving every team member a direct line of sight between their daily work and the organisation's strategic priorities.

Each objective has a single owner responsible for overall progress and any number of contributors who update individual key results. Goals can be scoped to a team, making them visible on that team's home page and included in the team's aggregate progress roll-up. A company-level goal can be parent to multiple team-level goals, forming a goal tree that shows how individual team targets add up to the organisational objective.